California could have been the first state in the nation to mandate the labeling of genetically engineered foods. We would have joined more than 60 countries where consumers have the right to know if their food has been genetically modified. But the prospect of Proposition 37 terrified the junk food and pesticide companies that want to keep us in the dark about what we eat.
The “No on 37” campaign spent $46 million burying the state’s voters in an avalanche of misleading ads and outright falsehoods. Their efforts defeated the proposition, 53 percent to 47 percent.