“We originally called it soylent pink,” Carl Custer, another microbiologist with the Food Safety Inspection Service, told The Daily. “We looked at the product, and we objected to it because it used connective tissue instead of muscle. It was simply not nutritionally equivalent (to ground beef). My main objection was that it was not meat.”
What ABC is being sued for, then, is basically just reporting — what BPI’s additive is, where it ends up, what it’s called. If precedent is any indicator, BPI faces an uphill battle. In 1998, Oprah Winfrey was sued by cattle ranchers who claimed that her report on mad cow disease cost them millions in lost sales. Winfrey won the case.